1. Localize your website
It’s a good idea to include a map and a link for directions. Having a map is helpful to describe your location in relation to landmarks. If you have a website or blog, its always a good idea to optimize it for locally relevant terms and colloquialisms.
2. Create consistent listings
There are a ton of directory listing sites. If you are listing your business on any number of these directories, it’s best practice to be consistent in your entries. For national listings and review sites, be sure that your business is included in searches for the area. Consistency is key – make sure your address format is identical on all of the sites! It really does make a difference!
3. Stay local on social
Follow and subscribe to other local pages such as Chambers of Commerce and media outlets. Search for local online groups to join as well. Don’t be afraid to share posts from fellow businesses in your community to support them.
4. Bring your online marketing to your business
Online marketing doesn’t stop online. Use signage to drive visitors to your business to your website and social media channels. If possible, drive text-to-join or SMS optin from those that visit your physical location to sign up for your email and sms lists.
[If you need help with any of this stuff, we would be elated to help. Just reach out to us, and we’ll help you come up with a plan]